Harold “Hype” Williams also known as “HYPE” is an American music video director and film director of african-American and Honduran descent, born in 1968. The nickname that Williams has been given “Hype” came from his behaviour as an over hyperactive and creative child. Williams first showed his work by graffiting local billboards, playgrounds, and shop windows with the tag ”Hype”. He says that this is his reason for his love of colour and design. Art and all creative visual work has been a passion of his. Williams looks highly up to the likes of Basquiat and Keith haring as his idols, claiming that he wanted to be the Basquiat of the streets.
Hype Williams has been the creator of some of the most iconic music videos particularly in the african-american music industry including:
Wu-Tang Clan "Can It Be All So Simple"
The Notorious B.I.G.– "Big Poppa" (co-directed withSean "Puffy" Combs)
Tupac Shakur feat. Dr. Dre and Roger Troutman- "California Love
R. Kelly - "I Believe I Can Fly"
Missy Elliott - "The Rain (Supa Dupa Fly)"
Puff Daddy feat. Faith Evans & 112 - "I'll Be Missing You"
The Notorious B.I.G. feat. Puff Daddy & Mase - "Mo Money Mo Problems"
TLC - "No Scrubs"
Blu Cantrell featuring Sean Paul
Kanye West feat. Jamie Foxx - "Gold Digger"
Ne-Yo - "So Sick"
Kanye West - "Stronger"
Coldplay - "Viva la Vida"
Beyoncé feat. Lady Gaga - "Video Phone (Extended Remix)"
Nicki Minaj - "Massive Attack"
Big Sean feat. Kanye West and Roscoe Dash - "Marvin & Chardonnay"
In Hype Williams early days, he used a technique in which the view of the camera was in a distorted “Fish eye” type editing effect, in which what we where viewing seemed unreal, yet enticing. Videos that include this effect is Missy elliot “Supa fly (Rain)” and Busta Rhymes “Gimme some more”.
Williams “signature style" also involves placing shots in regular wide-screen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "I Ain't Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "In My Hood" by Young Jeezy and Check On It" by Beyoncé.
Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyoncé's "Video Phone" and “Marvin Gaye and Chardonnay” by Big sean ft Kanye westand Roscoe Dash.
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