Digi pack analysis: Katy Perry

 Katy Perry's "Teenage Dream" digipack shows the theme of sweets, with pink being the main colour seen throughout.The front cover of the album when opened up so you can see both the back page and front page connects to make one large picture which is an extension of the picture of Katy Perry naked embedded in a cloud of candy floss, this immediately shows the interest in sweets, which links to the design seen on the CD's.One is designed to look like the red and white stripes seen on a holiday candy cane and the other to look like a sugary doughnut. The colour of the font used used a liquorice red, and every time the letter "o" is used the letter is replaced with a small circle that looks similar to the candy striped CD. The large picture inside the digipack shows Katy Perry again with pink and pastel coloured props, in front of a black background, I believe that the black background was used to show make the pastel colours seem more vivid.

Another picture seen in the digipack is one which is similar to the album cover shot but a close up to show the  stars face as a long shot for a album cover is very rarely seen, so to show a close up from a shot taken on probably taken on the same day shows Katy Perry up close. Not only does this show the stars face at close range but it shows her nudity up close as because of the canted angle of the shot the only thing covering one of Katy Perry's breasts is her hand. A clever marketing technique was the fact that this album cover smelt of Candy floss, once unwrapped the paper inserted into the album cover smelt of candy floss once rubbed. This was done to trigger the nostalgia nature of smelling candy floss at a fun fair as a teenager with your loved one, hence the name "Teenage Dream".