Sunday 25 March 2012

Digi pack analysis: Britney Spears


Britney's Spears' album for Femme Fatale showed feminine gold and yellow colour with the main font colour being black or gold. The words "Femme Fatale" written in large lightning still letters on the album cover shows strength as it dominates the page, "Britney Spears" written under that shows her name as the artist. Interestingly the album name is on top of the artist name which shows the importance of it. This is used regularly on film posters when they use "Over the title actors" which means the stars name is shown on top of the product, this thought has been reversed putting the album name on top, Considering the stars face is large on the front cover the name of the star is pretty much irrelevant as Britney spears is a world renown artist. 

The inside of the digipack has less pictures inside than a conventional digipack, this only containing on center picture of Britney Spears in a vulnerable position. This pictures main colouring is black and gold which shows continuity between the colours of the main album art. Black is seen as an elegant colour especially with regal gold hues, meaning that the reasons for the choice of colours was to convey a classy/elegant look for a album.
The picture on the back page of the album cover shows a picture of Britney Spears looking sideways as if she is looking out of the window as if she is looking at the names of the songs in her album, this draws attention to the text because of the way in which her body is diverted to. again the main colours seen in this picture are yellow, gold, white and black.

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