Digi-Pack analysis

Our album is named "Wild Fire" we decided to make the font black, to stand out, this is very important information and we wanted it to stand out in contrast to the lively coloured background. The album that what we have created for our digi-pack is very brightly coloured, we decided to do this to show the colourful side of our star. This was all created by altering the exposure of our original picture similar to the over expostion process of our music video. We also altered the hue, saturation and brightness of it until we got to our desired colour. This album cover shows the star exactly how we want her to be portrayed, if someone saw this album cover you would automaticaly think fun and playfullness, this is the idea we wanted. The reason for all of these bright different colours on the same picture is to unify the rest of the pictures in the album as they are all altered to one immediate colour.

This lyrics page has been coloured in a bright green to again show the persona of our star. The pose inwhich our star is in, linked with the colour of green gives of a witch like sense, which was to show the star in different moods/characters. The shape of the picture and the size meant that we had to place it on the bottom therefore putting the lyrics on top of the picture, which is not usaully seen in albums, so we thought this would give a unique element to this particular page. We did have some difficulty splitting the lyrics up into equal or appropriate parts on top of the picture, but after trial and error we found a layout that worked.

This is our third page, on this we decided to make it bright purple, this was to clash with the two covers before this, colour clashing (Blocking) is extremley fashionable right now and thus leading us to think of colour blocking when decided the colours for each picture that we used.
The position that she is in shows her having fun in a strange pose. This was done to exaggerate her uniqueness as a person, which reflects through this picture.

This contrasting colour scheme that we have chosen is both for colour and purpose as it links our colour blocking system and it doesn't seem out of place as the effect that we have put on the picture of our star is in the same colour scheme, along with the colour of her lips and the title of the song "Mr. Medicine" standing out. Even though we edited the lips of this picture it still links to our hair and make-up ideas as this is a bright lip colour which is something our star will usually wear.

As this is our music video song we decided to give this picture a lot of attention, meaning that the layout is complelty different to any other one that we have done. The teal colour that shows throughout this picture is similiar to the one we used in the last picture (Mr. Medicine) to link the two and this also has a two toned colour effect to it, showing both baby pink and teal. This close up shot shows the stars playful facial expresssion that doesnt imeaditaly link to the name of the song or our music video but this was because her random free spirit needed to be shown.






This long shot of the star is to show the outfit that she is wearing as I have mentioned the importance of her style considering her target audience, it was important that we added shots of her outfit, which is what we did. As this song was particularly long we thought it would be a good idea to split our lyrics into two paragraphs and have our star in the center. All though this is not an immediately bright colour we have exaggerated the brightness of her skin colour and outfit, this makes her colourful shorts seem brighter than they are, again thinking to our brightly coloured album theme.

The is a medium-long shot of our star in an interesting position, we wanted the album to have a vary of shot sizes and shapes, so for the lyric page of "Rollerblade's" we have chosen to show Evie's most active pose, where she is sitting with an innocent facial expression, in this shot Evie is clearly wearing "Nike" trainers, this was included to show her more active side. This can also leave space for possible advertisement deals that our star could be approached by, considering her fashion credibility.

The last picture we used for our digi-pack was very intentional, as the denotations of our stars actions show that this is the end, as in a "All gone" gesture. This relates to it being the last lyrics page. We have decided to go for a long shot to show her outfit which links again to the outfits seen in our music video and that was discussed in our group blog (Floral patterned skirt).

This is the back cover of our album. This page is very important to advertising the star as this is were we all of her details e.g. her record company, who is involved in the making of her music etc. Because of the detail that would go into this information we decided no to go into depths of her associates and just put her record company down. The different coloured fonts that we used for the names of each song are in different colours to again show our theme, the picture of our star has been altered slightly to brighten up the natural colours of the jumper. The way that our stars eyes are directed to draws attention to the names of the song lyrics, many album cover do this as the first thing you will look at when seeing this page is the star, then the positioning, then the way her body/eyes are facing. In complete contrast, the album name has been written in white differenlty to the album cover where it is coloured in black, this was an initial design idea. We have also included a QRR scan code which can be scanned by smartphones which takes you to the our stars website
http://www.wix.com/robinarchard/evie, this was included to relate to our target audience who are big users of smart phones, therefore making it easier to advertise our stars website. We added a barcode for authenticy, this makes the back of the album seem like a purchasable product.