Website Analysis

This is Katy Perry's official international website. Not only does this website make it easier for her audience to talk to her and give her feedback on her work but they also have a gallery of her photos, a place in which they can watch her music videos, a shop where they can purchase Katy Perry's official merchandise and countdowns to her up coming albums, singles and videos.  

On this website there is feature where you can register to be a "Katy Kat" on her fan forum which is the name of Katy Perry's devoted fans, on this you can talk to other "Katy Kats" about her new videos, share your thoughts and even leave Katy Perry some ideas on what they will feel is a good idea for her future or if they would like more tour dates etc. This fan forum is not on Katy Perry's website but will be forwarded to it when you press the "Fan forum" button on the man large tool bar on the main page of the site. 

To create excitement towards Katy Perry's fans their is a "Countdown" on the main page of the website, because of this her fans will know exactly when Katy Perry's most highly anticipated music videos ,merchandise and albums will be released because of this fun way of telling the audience release dates.

On this site you are able to retrieve all of Katy Perrys music via download, not only can you listen to clips of Katy Perry's music but you can also watch her full music videos as well, which works as her own intimate Youtube, meaning that if you wanted to watch Katy Perry's videos it would probably be easier to watch them on her site because you will not be interrupted by any unwanted advertisement apart from ones which will have to do with Katy Perry, which is already seen as an interest as you are already on her website. This is also a good way of her fans being able to be sure that the music video that they are about to watch on her site is going to be a real official music video, not a cover of someone else singing it or a lyrics video or something that is not was intended to be clicked on which is a large problem in the media of video sharing. On this you can see all of her music videos new and old.

Advertisement seen on this website is all based on Katy Perry, which is a good way of advertising her products which might not have been seen by her fans because it doesn't have to do with music, e.g her line of nail varnish for O.P.I nail wear in the theme of her "Teenage Dream" album or her ad campaign with GHD hair straighteners. This banner can be clicked on and links you to the appropriate site.