This particular album being a Christmas album could be considered as interestingly atypical for a Christmas themed album because of the art used. Apart from the slight falling of snow on the case and the deep red colouring of writing, this album cover could be used as a usual album cover. Justin's stern look at the camera is seen as a form of seduction towards the buyer. The fans of this particular artist will be overjoyed to see his captivating stare into the eyes off the buyer. This album art also relied on the work of Photoshop with the "bejeweled" style writing of "Justin Bieber" in bold letters. This sparkly writing will again reach out to his fans which are 92% young girls. This writing also links together the stars name and the theme of Christmas. This writing is then reformed into the underlining of the phrase "Under the mistltoe" for continuity purposes.
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