Music video analysis: Kanye West ft T-Pain- Goodlife

As the music video starts we see the main star (Kanye West) writing words with a black marker, this helps the rest of the music video be layed out as Kanye West writing this, although as the video progresses he is not writing with a pen anymore we know all of these words and pictures seen are a part of Kanye's thoughts. This music video relies on the use of writing and animations. The music video pictures are also linked to the words said in the dong for example, when Kanye West says “I go to shine” this is what is said in thick black writing next to him, as if it is some type of speech bubble of words written in thick black writing. This use of constant animated writing on the screen makes the viewer seem as if what we are watching is in fact a diary of what he is saying. Kanye West has also added advertisement of his own into the music video as someone who is a fan will notice these two connotations of Kanye West as an artist; 1. Being the sunglasses that he made fashionable and 2. The use of teddy bears dressed as jock, which was seen as his mascot. As viewers we know that these animations are not real, but in one part of the music video Kanye West seems to be sitting on a flashy car which is an animation.

As this genre of music is hip hop/rap it was only conventional that scantly clad women are seen in the music video, not only is their a real women seen to be Kanye's love interest but there is also several semi dressed animated women throughout the music video. The use of one particular part of writing covering a derogatory word that cannot be shown was interesting, these words are normal to hip hop/rap genre music, meaning 

these words are inevitable and had to be dodged and were dodged cleverly without being blatant and without offending anyone. There is no narrative in this music video, apart from the fact that we know Kanye West and T-Pain are companions and the woman in video is Kanye Wests love interest because of the interaction between the characters and their facial expressions wee know as a viewer that this is a light hearted video which is to be taken as fun. Kanye West, T-Pain and the leading lady are also only seen in black and white, with bold bright colours seen behind them, I believe this was done to highlight the writing and the animations, not the characters.